Murphy believes that design functions as a language—a potent instrument guiding users toward solutions. This perspective extends to businesses and stakeholders, albeit positioned at the opposite end of the spectrum from the primary target audience. His approach centers around addressing users' needs rather than their wants, embodying a minimalistic philosophy. Simplicity by design in his works plays a pivotal role in unveiling meaningful solutions that directly address core user problems.

His next mission is to deliver personalized solutions to each user by seamlessly integrating Machine Learning and psychological theories, including K-Level and heuristic thinking, into his design solutions.